Google Page Rank Update For April 2008

Google Page Rank toolbar showing updates for the websites on 30th April 2008.Google is now updating the page rank regularly. Page rank is useless for all the webmasters and the senior search engine optimizers.

My websites have got PR6, PR4, PR3 and many new sites PR2, though as i said PR(Page Rank)is loosing it's importance which it used to have with the webmasters, likewise, i am not too happy with this PR update. But, still hope for the best for my working criteria and optimization process.

My new site Kanpur Yellow Page got the PR in this update. Some new directories also achieved + PR this simply means that in this update various trusted directories also gained the PR.

Lets hope for the best for the next update whenever it happen for everyone. Some tips on increasing your page rank, i will suggest you to do link building for your site. Link building through

• Manual Submission (Trusted Directories)


• Article Submission


• Getting Blogged For Your Site


• Social Bookmarking


• Killer Content

Content plays a major role in SERP purpose and also in PR as if the content is very original and killer you can get many natural links without doing any work by various bloggers if they love your work. Don't forget to stay away from link farms as these can be dangerous for your site.

All these play a major role in SERP's and PR you have to be more on the SERP side rather than only stressing on PR as it will not bring you real Traffic which is the original theme of every site.

My personal interpretation about page rank it don't have any thing to do with the SERP's, but, many of us still chase it. The only benefit which I see with PR, it can get couple of bucks to you by selling links on your website.

Articles of Interests

• New Feature in Google Search Results


• Steps For Optimizing Content


• Self Search Engine Optimization Easy Steps

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Steps For Optimizing Content

Important Tips on Content for Better Search Engine Optimization & Online Visibility

Content and Search Engines go hand to hand on a prospect for giving the accurate information to the online seeker and searcher, after all useful content on a demanding search query will not only enhance your online presence but may attract many of the online searchers to deal with the company.

The analysis of the content before publishing is like accumulating all the necessary items before cooking something delicious. As the things are mismanaged or any item is missing it will result in a tasteless food and unsatisfied consumer.

Here the food is content and consumer an online seeker, if online seekers found the content not useful enough for search query they will quit from the website and hence chance to do business is gone.

Now I will ask a question from all the readers:

Think of something special or any area of interest for which you need more information, it may be any sport, hobby or anything and now imagine searching regarding that particular topic which you choose.

The search engine will return many results matching to your criteria for the query, suppose the first website is related to the topic but the information provided is of no use or value. It is based on the points which are general, useless and raw or mismanaged.

The second website is also related to the topic and provides the in-depth information with certain points which are new and refreshing and make more points by linking out to the sites related to the topic and resources available with them.

Now you have to give point to these websites, which one would be your choice? It would be second one for sure, am I right?

Mostly, every one will surely pick up the second in comparison with first. The reason behind this is the author had the in-depth knowledge about the topic and had transformed it in content.

Benefits of the Informative and Relative Content

Web Content provides the value to the site, readers and the customers. The content provides value not only to the site but also the business and the owner.

The benefits of the content are:

• It provides value to the online seeker, searcher, and reader.


• It holds the online seeker, searcher, and reader on the website for longer time.
  


• It helps you to rank higher in search engines.


• It helps others to recommend your website.


• It encourages getting automatic back links for your site.


• It enhances your online visibility with faith.

All the points mentioned above are great, but, how to manage to create this type of content? That’s the point to work on.

Let’s begin with the steps and guidelines involved for creating the website content.

Steps for Creating Value Content

• Choose the topic.


• Choose the accurate person to write the content.


• Avoid spellings and grammatical mistakes.


• Content should cover all the points.


• It should not boar the reader.


• Include pictures and graphics will enhance credibility

Let’s study the steps discussed above.

Choose the Topic

Topic is the main criteria from which the working should begin. No one can describe or create any thing without knowing the topic. So, the main pillar is the topic which can be any business related product or new idea for the bloggers. Don’t tell the people what you want to tell instead tell them what they want to know from you. This is the accurate and right way to move ahead as telling about what products you offer is outdated instead, find out what people want to know about the types of products offered, and utilize web content to address the questions or concerns.

Accurate Person

The second aspect comes after choosing the topic, mainly topic is the beginning and the person who will write the content is second most important aspect. Every one can write as we all speak but when it comes to the content writing the emphasis should be given on who should write the content.

There are many content management companies, freelance writers who do this type of work for the companies as they have experience and have studied the mind of the online seekers and searchers. They can be the ones do to the work for you.

There are many examples I have personally experienced where the programmers are writing content to some extent for the website in the form of validations and when catching the errors, the language used by them is technical which an ordinary customer cannot understand. This is an example of choosing the wrong person for writing part of the content.

Let’s take one more example, say a manufacturing company A asks the production employees to manage sales and directly interact with the customers. What would be the result?

The sales would be comparatively very less? The reason behind it is that the sales people have the skills and knowledge about how to deal with customers accordingly, which is missing with the production employees. The key behind this is. The best person for this purpose should not always be the person who is technical or have the full knowledge on any product but it can be anyone who communicates about the product from one end to other.

Avoid Mistakes

Spelling and Grammar is also very important aspect of the content. The readers give value to the unique content with no spelling and grammatical mistakes. Due importance and care should be taken while preparing the content as online searcher, seekers and readers quits from a page having grammatical and spelling mistakes. Try to use the tools to check the spellings and grammar for your content before making it live. Revise the article two to three times and check for the readability and mistakes before uploading it.


Cover All the Points

The article or content written should be different and unique as search engines give importance to these articles and content. Readers link back to these types of articles and content for its uniqueness and these links enhance your visibility and search engine ranking as well. The worth of any content is with its description and it should cover all the angles and major points relating to the topic. This is done to make sure and give reader the information required and that too at one single platform.

Some readers are from same cadre and know about the topic, but not all readers know each and every aspect of topic so full information will give you points. The linking to the related articles and topics will give the reader more information and again help for online visibility.


Interesting for Readers

The readers are your customer who will certainly help in maximizing profits and enhance your search engine traffic. This will definitely help you do your business more efficiently.


Pictures & Graphics

Pictures and Graphics are one of the factors to provide pictorial form of the content which explain the readers in terms of images. Content should contain pictures and graphics related to the topic which enhance and attracts readers from the pictures and graphics.


After all this work is done to gain customers

“It is not enough to give the customer excellent service. You must subtly make him aware of the great service he is getting.”

Accordingly each one of us should follow the quote and see the changes.

The points covered above are very useful in every aspect so any comments and suggestions are highly appreciated. Just apply these tips and watch your success.

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Self Search Engine Optimization Easy Steps

Search Engine Optimization (SEO) or Search Engine Optimisation is a skilled technique widely used in Internet marketing for improving and promoting any website higher in search engine ranking (SERP's) across various search engines with the specific sets of related keywords of website content.

Search engine optimization is more than just a trend nowadays. It is used and applied by almost all sites on the internet that aim to make money and reach online popularity.

There are basic two-three choices for the owner of website to consider when trying get site ranked higher in search engines. You can hire a Freelance Optimizer or Search Engine Optimization Company that is an expert in the field or if you have some time, you can do it yourself. It only requires some basic Keywords research, Title and Description Tag,Website Content and Link Building.

Keywords Research

The main importance is for researching and selecting the best keywords for industry related words and the keywords you believe your potential customers or online seekers will use to find you. Selecting the right and updated keywords requires a research work.

Look at your company's products and printed materials. What words do you use over there on those printed materials? When you speak to new and current customers, what questions do they frequently ask and what words do they use? Just make a list of those questions as this will assist you in the research work. Then go to the major search engines and directories. Type in the keywords you want to use. Study the source code of the web sites that appeared in the top 20. Look at how your competitors ranked in a search query. Adjust and alter your keywords accordingly.

Keyword is very important in aspects of optimization as this or these are the words through which online seekers search for products or services. Though a keyword may be only one word or it may be a phrase of word with keywords within. Long phrases are more specific and cover multiple keywords, which will more than likely be what online customers use when searching for products or services online.

Write down all that what you have researched yourself and what your customers have provided. Make sure to consider and include geographical phrases also as they are important to your local customers.

The next step after the keyword research is the content of the website.

Website Content

Website Content also plays an important role in search engine optimization as search engines spiders only reads the content of the website. Since, content is what the search engines reads therefore, content should be descriptive with the keywords, proper spellings and grammar. The web pages actually at the top of Search Engines have only one thing clearly in common: good writing. There is a phrase for search engines and it is “Content is King”. Search engines love unique content and keywords should be placed in-between the content for giving the search engines what they require and for optimization of website as well.

Link Building

Link building is to have links from the website of your niche to your website. Every link with some popular website casts a vote to your website. Every quality link you receive can improve your search rankings.

The quality of inbound links is more essential than the quantity. The preferred and more valuable link is from sites that are relevant to your niche. To build up the links you can submit to the directories. Search for relevant websites of your niche and then send them an email introducing yourself and your company and tell them how your website could benefit their visitors and politely request the website owners to place your website link. This will give your site more and more votes also increasing the Search Engine Ranking.

Doing all these things described above will definitely give more presence of your website on the internet through search engines, automatically increasing the ranking. But, all this process is somewhat complex, time consuming and requires a lot of research work for the optimizers.


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Titles & Description For Search Engine Optimization

Compelling Site Titles and Descriptions for Better Results

Search Engine Optimizers work day and night for client to get higher ranking for the site for any particular set of keywords. Content of the website plays a vital role to achieve it, as the keywords are stuffed in content of the page as well as in the Meta Title and Description tag of the source of the page.

Titles and description is the most appropriate place to describe about the services and products of the company. As the search engine places the site and provides the description and title to the online searchers. These places are not important for the ranking purpose in the search engines or for the search engine algorithm, but are most important for the ability to attract and compel the online searcher to click and visit your Website. After all, this is only the ultimate aim and goal of each and every website owner and search engine optimization.

This can be described best with an example suppose any website say A is ranking top for any Keyword in search engine but the title and description is not giving out the basic idea or relevant information. Then there is not a point in attaining a top ranking in search engines if you are not able to attract the visitors to your site.

Relevancy with Search Engines

As described about the title and description, now just look into the relevancy of both of them as compared with the search engines. The title tag is of more relevance as compared with the description META tag as major search engines use the title of the site exactly as it appears on the page. Comparing with description were several search engine like yahoo hold the right to alter or change the description as per there authority.

Longer Titles V/s Short Titles

Long titles are more likely to attract and compel the searchers as compared with the Short titles. The basic reason for this act is the searchers get the certain number of words which carry the capability of compelling anyone to take an action. Short titles carry insufficient number of words to compel the searchers to take action.

Generally people go through or scan the headlines of newspapers or magazines, regardless of reading the full news or article. This tendency is very common in each and every person, and that too when there are so many options available to the online searcher the first thing before the design and content of the web site

People don’t read each and every letter after about the time they turn 12 years old; they recognize words. People tend to recognize the words by the shapes defined by the top of the letters. For example you can also try it yourself, take few sentences from any book or newspaper and now cover the bottom half of the words. So, now you believed in what I mean to say; now do the same thing again but cover the top half of the words you will find that words are harder to read because there is not much difference in the shape or line of the bottom of the words. But how it will help in title and description??

The answer: Since people recognize words because the tops of words vary in height and appearance, then sentences that start with just one capital letter and then lowercase letters are easier to recognize and get read faster.

Words in all caps are hard to read. People don't like to read them and don't read them as easily. Recognizing the words in the sentences is tedious, and these listings are frequently overlooked.

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