Wednesday, January 2, 2008

Titles & Description For Search Engine Optimization

Compelling Site Titles and Descriptions for Better Results

Search Engine Optimizers work day and night for client to get higher ranking for the site for any particular set of keywords. Content of the website plays a vital role to achieve it, as the keywords are stuffed in content of the page as well as in the Meta Title and Description tag of the source of the page.

Titles and description is the most appropriate place to describe about the services and products of the company. As the search engine places the site and provides the description and title to the online searchers. These places are not important for the ranking purpose in the search engines or for the search engine algorithm, but are most important for the ability to attract and compel the online searcher to click and visit your Website. After all, this is only the ultimate aim and goal of each and every website owner and search engine optimization.

This can be described best with an example suppose any website say A is ranking top for any Keyword in search engine but the title and description is not giving out the basic idea or relevant information. Then there is not a point in attaining a top ranking in search engines if you are not able to attract the visitors to your site.

Relevancy with Search Engines

As described about the title and description, now just look into the relevancy of both of them as compared with the search engines. The title tag is of more relevance as compared with the description META tag as major search engines use the title of the site exactly as it appears on the page. Comparing with description were several search engine like yahoo hold the right to alter or change the description as per there authority.

Longer Titles V/s Short Titles

Long titles are more likely to attract and compel the searchers as compared with the Short titles. The basic reason for this act is the searchers get the certain number of words which carry the capability of compelling anyone to take an action. Short titles carry insufficient number of words to compel the searchers to take action.

Generally people go through or scan the headlines of newspapers or magazines, regardless of reading the full news or article. This tendency is very common in each and every person, and that too when there are so many options available to the online searcher the first thing before the design and content of the web site

People don’t read each and every letter after about the time they turn 12 years old; they recognize words. People tend to recognize the words by the shapes defined by the top of the letters. For example you can also try it yourself, take few sentences from any book or newspaper and now cover the bottom half of the words. So, now you believed in what I mean to say; now do the same thing again but cover the top half of the words you will find that words are harder to read because there is not much difference in the shape or line of the bottom of the words. But how it will help in title and description??

The answer: Since people recognize words because the tops of words vary in height and appearance, then sentences that start with just one capital letter and then lowercase letters are easier to recognize and get read faster.

Words in all caps are hard to read. People don't like to read them and don't read them as easily. Recognizing the words in the sentences is tedious, and these listings are frequently overlooked.

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Anonymous said...

Hi, I wish you a happy new year :-))

Viraj said...

Interesting points you make here about title lengths, Amit.

True, longer titles may contain more keywords and so be better from a SEO perspective, but I'd also reckon that shorter titles are more memorable - users memorise them with ease and so will come back to the website. What do you think?

BTW, Like how the blog is shaping up, keep it up!

Silent Snob said...

Hi Amit,
A very happy new year to you too!!

This post is really interesting and offers great and easy advice on how to get your blog optimized for search engines.

I will surely keep the tips you gave in this post in mind when posting my next post!

Loving the BLog so far!


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